MAGIC MILLION

Top of the Funnel

This is a saved audience that targets a large geographic area determined by your location.

CHUNKY MIDDLE

Middle of the Funnel

This is a combination of 3 (possibly 4) custom audiences.

1. Web Retargeting: This tracks everyone who's visited your website in the last 180 days.

2. FB Engagement: This tracks everyone who's visited your Facebook Page in the last 180 days. 

3. Customer File: We upload the CSV file you provide us into Facebook.  This identifies consumers by their email and/or phone number and retargets them on Facebook.

4. Instagram Engagement: This tracks everyone who's visited your Instagram in the last 180 days.

SWEET SPOT

Bottom of the Funnel

This is a custom audience that targets the top 25% of consumers by time spent on your website in the past 30 days.