Don't worry, your Onboarding Specialist will create these audiences before your platform goes live.
But it is important to understand what the 3 Facebook Audiences are.
Top of the Funnel
This is a saved audience that targets a large geographic area determined by your location.
Middle of the Funnel
This is a combination of 3 (possibly 4) custom audiences.
1. Web Retargeting: This tracks everyone who's visited your website in the last 180 days.
2. FB Engagement: This tracks everyone who's visited your Facebook Page in the last 180 days.
3. Customer File: We upload the CSV file you provide us into Facebook. This identifies consumers by their email and/or phone number and retargets them on Facebook.
4. Instagram Engagement: This tracks everyone who's visited your Instagram in the last 180 days.